UUM Electronic Theses and Dissertation
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Corporate social responsibility strategy applied in Malaysia and Jordan

Taamneh, Abdalhaleem Yahya Ahmad (2016) Corporate social responsibility strategy applied in Malaysia and Jordan. Masters thesis, Universiti Utara Malaysia.

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Although the concept of corporate social responsibility (CSR) has been promoted for decades
and is commonly employed by corporations’ worldwide, agreement on how CSR should be defined and implemented remains a contentious debate amongst academia, businesses and society. This gap is challenging for corporations because they are constantly being required to maintain societal standards while generating financial returns. This paper aims to study how Malaysian and Jordanian corporate sectors are practicing CSR in their business operations. The CSR activities in Malaysia and Jordan still are not advanced since both are developing country. There should be more voluntary enforcement along with governmental enactment.
The purpose of this study is to investigate the impact of (CSR) on companies’ performance. It
will somehow contribute to the economic development of the firm and the country as well. This paper empirically investigates the current companies’ performance in Malaysia and Jordan in relation to CSR activities, and analyses Malaysian and Jordanian companies that practice and realize Corporate Social Responsibility reports. This study suggests Malaysia to apply share value theory to strengthen CSR practice since they have mission 2020 to be economically developed. From the digest from Malaysian CSR practice Jordan should also practice share value theory in their CSR performance. In both countries, an index should be implemented to measure the CSR practice to ensure their financial growth. This study is exclusively a descriptive research in nature, and it is purely based on the information obtained from both primary and secondary data. This study prescribes both countries to execute share value concept in order to develop their CSR strategy.

Item Type: Thesis (Masters)
Supervisor : Mohd Noor, Nor Azlina
Item ID: 6561
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD60 Small Business.
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Date Deposited: 27 Nov 2017 01:50
Last Modified: 09 Mar 2023 03:08
Department: Awang Had Salleh Graduate School of Arts and Sciences
Name: Mohd Noor, Nor Azlina
URI: https://etd.uum.edu.my/id/eprint/6561

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