Hubungan antara adopsi ICT dan inovasi dengan prestasi perniagaan PKS di Malaysia: Pengaruh penyederhana kelebihan daya saing

Business performance measurement is important ause it helps SMEs managers compare their firm's position in relation with its competitors in the market place. Hence, this study aims to examine the relationship between ICT adoption and innovation on SME firms' business performance with the moderating role of competitive advantage. A research framework was established based on existing literature to test the relationship among these variables. Resource Based View Theory (RBV) was employed to explain the relationship between the studied variables. In order to empirically test the research framework of this study, data were collected by employing a survey instrument. A total of 1,071 questionnaires were distributed to respondents in the SMEs involved using proportionate stratified technique based on simple random sampling. The data collected was analysed using the Statistical Package for Social Science (SPSS). Pearson correlation, multiple regression and hierarchical regression methods were used to test the hypotheses. The empirical results revealed that ICT adoption (technology factor, organizational factor, external factor) and innovation have a significant positive relationship with business performance. In addition, it was found that competitive advantage has no moderating effect on both the relationship between ICT adoption and innovation with business performance. However, only one dimension of competitive advantages (market situation) moderates the relationship between the dimensions of ICT adoption (technology factor, organizational factor) and business performance. The results provide insights for SME's top management for the need to emphasise on factors that will increase business performance. In addition, policy makers in the government as well as SMEs related agencies should consider the findings of this research in enhancing the development of SME's. Research implications, limitations and suggestions for future research were also discussed.