UUM Electronic Theses and Dissertation
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Supply Chain Management: Managing SME's Relationship With Suppliers And Customers

Nurul Muna Najiah, Sued (2019) Supply Chain Management: Managing SME's Relationship With Suppliers And Customers. Masters thesis, Universiti Utara Malaysia.

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It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is still low especially for the small and medium enterprises (SME's). Realizing this issue, the researcher attempted to conduct the study on SME's understanding regarding the importance of managing the relationship with their suppliers and customers. With the employment of social exchange theory, this study highlighted elements such as trust, communication, commitment and bargaining power of buyer in supply chain practices to support the main goal of this study. To understand the supply chain management practices of the SME, this study has employed
the single case study approach on a local food company. The data was collected from a semi-structured interview with the company’s owner, which comprised of open ended questions, as well as participant observation and documents review. The findings suggest that trust, communication and bargaining power of buyer are crucial in managing SME’s relationship with both suppliers and customers. Meanwhile, the analysis from the interview reveals that loyalty, which has been studied to understand commitment, is not essential to maintain the relationship.

Item Type: Thesis (Masters)
Supervisor : Amir Hussin, Muhammad Rosni
Item ID: 8188
Uncontrolled Keywords: supply chain management, management accounting, buyer-supplier partnership, social exchange theory
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD60 Small Business.
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 26 Apr 2021 01:12
Last Modified: 13 Apr 2022 03:21
Department: Othman Yeop Abdullah Graduate School of Business
Name: Amir Hussin, Muhammad Rosni
URI: https://etd.uum.edu.my/id/eprint/8188

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