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The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah

Nur Aina, Mohd Jamil (2019) The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah. Masters thesis, Universiti Utara Malaysia.

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Abstract

Effort of business to protect the environment need support from the consumers to make it achieve their objective. Other than that, Muslims and non-Muslims seek for a products and services that follow Islamic principles in their operations and business. This is because of the cleanliness of Shariah compliance principles. In order to improve purchasing behavior
of the consumers, hotel industry should enhance and stimulate their green marketing and Shariah compliance practices in their hotels. The purpose of this study is to identify the influence of green marketing, Shariah compliance, customer’s environmental awareness and customer’s satisfaction towards Muslim purchasing behavior at Kedah, Malaysia. Precisely, the objectives of this study are to investigate, examine and determine between the factors (green marketing, Shariah compliance, customer’s awareness and customer’s
satisfaction) and consumers purchasing behavior. A random sampling technique was used to collect the respondents in Kedah, Malaysia. The study also used quantitative approach
through structured questionnaires developed from previous research. A total of 403 online survey questionnaires were distributed through Whatsapp application and Facebook pages.
The study used SPSS 25.0 to analyze the collected data. Methodologies such as Pearson Correlation and Multiple Regression Analysis were implemented in order to analyze the
data collected. As a whole, the findings revealed that consumer purchasing behavior had positive relationship and significant with green marketing, Shariah compliance, customer’s
awareness and customer’s satisfaction. Finally, this study concluded with discussion, limitations of the study and some suggestions for future researches.

Item Type: Thesis (Masters)
Supervisor : Sulaiman, Yaty
Item ID: 8548
Uncontrolled Keywords: Customer purchasing behavior, Green marketing, Shariah compliance, Customer’s awareness, Customer’s satisfaction
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 12 Aug 2021 06:04
Last Modified: 04 Oct 2022 01:34
Department: Othman Yeop Abdullah Graduate School of Business
Name: Sulaiman, Yaty
URI: https://etd.uum.edu.my/id/eprint/8548

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