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A study on the Service Quality Satisfaction among Executive Postgraduate Students

Mohd Firdaus, Ibrahim (2019) A study on the Service Quality Satisfaction among Executive Postgraduate Students. Masters thesis, Universiti Utara Malaysia.

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The purpose of this study is to identify the relationship between service quality dimension and satisfaction among postgraduate executive student. This study applied HEdPERF (Higher Education Performance) scale to measure service quality satisfaction in the higher education institution. The dimensions that involve in this study are academic aspect, non-academic aspect, access, program issues and reputation. The method used is a structured questionnaire emailed to 400 postgraduate’s executive student. The analysis involved in this study is descriptive analysis, factor analysis, correlation analysis and regression analysis. The finding of found that only access and reputation are correlated to postgraduate executive student satisfaction on service quality. The finding highlighted the importance of access and reputation when dealing with post graduates programs to higher institution and scholar so that appropriate strategies could be formulated to increase postgraduate executive student satisfaction toward service quality in higher education institution.

Item Type: Thesis (Masters)
Supervisor : Md Said, Nor Pujawati
Item ID: 8744
Uncontrolled Keywords: service quality, student satisfaction, adult learners, executive program
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 18 Oct 2021 04:38
Last Modified: 08 Aug 2022 06:58
Department: Othman Yeop Abdullah Graduate School of Business
Name: Md Said, Nor Pujawati
URI: https://etd.uum.edu.my/id/eprint/8744

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