A conceptual model for development of functional videos

One of the main problems among Malaysian school children is the rapid rising of social problems and the lack of ability of the education system to curb this problem. The Malaysian Education Reform Plan (2013 – 2015) emphasizes the use of media in
the teaching and learning process to make the learning process in schools more contextual, authentic and meaningful. In respond to the problem, this research undertakes the task of curbing the social problem among Malaysian school children via educational video programs. In order to achieve this task, a conceptual model of
educational video program production which emphasizes on ingestion and intervention of social consideration values was developed. Through expert validation method, the proposed conceptual model that was developed by means of design
science research approach, was found to satisfy constructs of content, instructional design, technical design and social consideration, which are, easy to understand, covers clear steps, is relevant, demonstrates flexibility, scalability, accuracy, completeness and consistency. This conceptual model was used to produce a prototype educational video program focusing on social consideration values. The prototype that was produced recorded a high acceptance rate in the user acceptance study using the instruments developed for this research. The outcomes of this
research, particularly the developed conceptual model, contribute to the analysis and production of educational video programs for Malaysian school children. The model can be referred as a guideline by educational video programs producers. Furthermore,
the prototype that was developed for the user acceptance study can assist the Malaysian Ministry of Education in using quality information for the development of educational video programs.