The study on entrepreneurial orientation, market orientation and sustainable performance among contractors

Sustainable performance has recorded few from prior studies. Market-oriented companies can integrate sustainability activities into their business strategies and perform, and it is also the case for Entrepreneurially oriented companies. Since construction companies have often been charged for the environmental liabilities of their activities, there has been urgency for integration of environmental initiatives, not only within the walls of the company, but across the entire strategy and organisational behaviour in order to ensure the company’s sustainable performance. This study is aimed the association between Entrepreneurial Orientation, Market
Orientation and Sustainable Performance among construction firms. To test the hypotheses, this study was used a quantitative research. The data was collected from a survey of 117 construction firms. A Statistical Package for Social Science (SPSS) 25.0 was used to analyse a data and multiple regression analyses were performed to test the hypotheses of the study. The research findings were significant except the impact of innovativeness on
sustainability performance. This study contributed to theoretical knowledge, and the results would also be valuable in providing new insights to management.