UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

The influence of perception of risks of international tourists' visiting Jordan and their future behaviour intention

Al-Tarawneh, Wazerah Suliman (2020) The influence of perception of risks of international tourists' visiting Jordan and their future behaviour intention. Doctoral thesis, Universiti Utara Malaysia.

[thumbnail of s96025_01.pdf] Text
s96025_01.pdf
Restricted to Repository staff only until 6 May 2023.

Download (44MB) | Request a copy
[thumbnail of s96025_02.pdf] Text
s96025_02.pdf

Download (14MB)
[thumbnail of s96025_references.docx] Text
s96025_references.docx

Download (32MB)

Abstract

Tourism caters to those who are looking for adventure and discovering new places. The development of the tourism industry not only supports the local culture but also generates revenues for various tourism destinations. However, the risks surrounding these destinations, particularly those in areas known for political instability and terrorism, may negatively affect their tourism industry. In Jordan, the sharp decrease in the number of tourist arrivals, due to its location in a conflict-ridden area, has prompted an urgent need to identify factors shaping the perception of risks of the international tourists. These factors were evaluated during the actual travel experiences of tourists visiting Jordan. Consequently, the tourists' satisfaction was measured by the discrepancy between perceptions and actual travel experience, which influenced their future behavioural intentions. To achieve this objective, Expectation-Confirmation was employed as the theoretical basis for this study. The conceptual model described the influence of factors shaping the tourists' perception of risks, in order to measure their actual travel experiences, satisfaction, and furore intentions. A quantitative approach using the questionnaire technique was applied to examine this model. Using an area sampling technique, 450 questionnaires were distributed amongst international tourists who visited Jordan, specifically Petra, Madaba and Jerash. From the responses, 440 were usable. The survey data were then analysed by using Structural Equation Modelling. The findings indicate that those factors shaping perception of risks have a direct and statistically significant effect on the actual travel experiences of tourists but have an insignificant effect on tourists' satisfaction. Importantly, actual travel experience has a direct and significant effect on revisit and word of mouth. Further, perception of risks has a significant effect on tourists' satisfaction through the mediating effect of actual travel experience of tourists. The findings also indicate that actual travel experience has a significant effect on revisit and word of mouth through the mediating effect of tourists'
satisfaction. This study contributes new knowledge to the field of perception of risks in the Middle-East particularly, Jordan and may serve as a starting point for researchers interested to sandy in this area.

Item Type: Thesis (Doctoral)
Supervisor : Omar, Hamimi and Tahir, Shaharuddin
Item ID: 9188
Uncontrolled Keywords: Perception of Risks, Actual Travel Experience, Tourist Furore Intentions, Tourism Crisis, Jordan
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Travel and state. Tourism
Divisions: Ghazali Shafie Graduate School of Government
Date Deposited: 28 Mar 2022 06:48
Last Modified: 28 Mar 2022 06:48
Department: Ghazali Shafie Graduate School of Government
Name: Omar, Hamimi and Tahir, Shaharuddin
URI: https://etd.uum.edu.my/id/eprint/9188

Actions (login required)

View Item
View Item