UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Factors influencing attitudes and intentions of using smart retail technologies

Yeoh, Rong Qing (2020) Factors influencing attitudes and intentions of using smart retail technologies. Masters thesis, Universiti Utara Malaysia.

[thumbnail of s825923_01.pdf] Text

Download (1MB)
[thumbnail of s825923_02.pdf] Text

Download (738kB)
[thumbnail of s825923_references.docx] Text

Download (81kB)


This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision.

Item Type: Thesis (Masters)
Supervisor : Perumal, Selvan
Item ID: 9210
Uncontrolled Keywords: Smart retail technologies (SRT), Behavioural intentions of using SRT, attitudes towards SRT
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology
H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 06 Apr 2022 00:02
Last Modified: 17 Mar 2024 07:03
Department: School of Business Management
Name: Perumal, Selvan
URI: https://etd.uum.edu.my/id/eprint/9210

Actions (login required)

View Item
View Item