Factors influencing attitudes and intentions of using smart retail technologies

This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision.