Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes

The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizational ambidexterity, and growth strategy (product development strategy, market development strategy, and market penetration strategy) and firm success among beauty and health of Small and Medium-Sized enterprises (SMEs) in northern region, Malaysia. This research used a survey method, then analyzed by using a descriptive analysis, correlation, and regression analysis. The analysis data were collected from 384 questionnaires that distributed to beauty and health SME owners and managers in northern Malaysia. A total of 123 respondents were returned and used for the analysis of the study. The findings showed that two hypotheses (H2 and H3b) were accepted. While, another three hypotheses (H1, H3a and H3c) were rejected. This research finding provides contributions to theories as well as to practitioners specifically in beauty and health SMEs. In future research, this study should be expanded with other variables or other types of industries to gain a deeper understanding of SMEs success.