UUM Electronic Theses and Dissertation
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A model for designing a University website that integrates usability and aesthetic attributes

Habee Bullah, Affandy (2021) A model for designing a University website that integrates usability and aesthetic attributes. Doctoral thesis, Universiti Utara Malaysia.

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An increased number of users using university websites has led to enhancement in the development of the website. This scenario has raised issues in web design specifically related to usability and aesthetic attributes. These are among two significant attributes
of web design that have impacts on websites' performance. These two attributes should be integrated into the design process since they influenced one another. Existing studies showed that both correlates. Although both attributes are considered important
in the web design process, existing studies on how to integrate them is not well researched. There are no detailed guidelines for developing websites which involve these elements, especially for a university website. This research developed a model for designing a university website that incorporates both usability and aesthetics
attributes. This study used several approaches over the course of five phases. A theoretical study to ensure that the model developed was based on the right principles of web design, an empirical study to identify actual web design practices in universities, design and develop the model, model verification, and model validation
through experts and user testing were among the five phases. The study has produced a model for designing a university website that integrates usability and aesthetics attributes. Through a user test, the model was able to assist web designers in designing an improved website in terms of web usability, pleasing aesthetics and improved user experience. The model also addressed the web design process in accordance with the quadrants in the Web Design Clock. The proposed model successfully expands the
Three Pillars of Web Design and Norman’s Three Level of Design by providing a more detailed web design process and guidelines. It can assist web designer and practitioners to design an improved university website that integrates both usability and aesthetic attributes and improved user experience.

Item Type: Thesis (Doctoral)
Supervisor : Hussain, Azham and Mohd Nadzir, Maslinda
Item ID: 9508
Uncontrolled Keywords: Web design, Web usability, Web aesthetic, Visual design principle, Web design model.
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Date Deposited: 14 Jun 2022 08:33
Last Modified: 14 Jun 2022 08:33
Department: Awang Had Salleh Graduate School of Arts & Sciences
Name: Hussain, Azham and Mohd Nadzir, Maslinda
URI: https://etd.uum.edu.my/id/eprint/9508

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