The relationship of critical resources and moderation of IT support on new product design performance

This research was conducted to see how far the new product design performance affected the competitive environment and technological changes in the manufacturing industry in Malaysia and fulfilled the opinions in the field of existing knowledge related to critical resources such as product specifications, external support, product financial risk and technical team of new product development on the performance of new product designs with regard to IT support as a moderator. This research extends previous studies by providing evidence that the critical resources have a new relationship in determining the performance of new product design. Random sampling was used to select respondents for questioning of members. 262 respondents have responded and response rate of 77.3% was obtained. SPSS 22.0 and the Smart PLS SEM 3.2.4 software was used to analyze a specific data to answer the hypothesis developed. The findings show that three of critical resource factors, external support, product financial risk and new product development technical team have a significant on the performance of new product designs. IT support has a significant moderating effect on the performance of new product design. The findings suggested that comparison of manufacturing industries in Malaysia with other industries can also be implemented. This research also offers the theoretical understanding of how important the new knowledge recognize the role of certain aspects such as IT support by demonstrating that critical resources are needed to achieving the new product design performance. Recommendations for future research and limitations of the study are also highlighted.