UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia.

Alganad, Amr Mohammed Nasser (2022) The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

[thumbnail of depositpermission-not allow_s903021.pdf] Text
depositpermission-not allow_s903021.pdf
Restricted to Repository staff only

Download (102kB) | Request a copy
[thumbnail of s903021_01.pdf] Text
s903021_01.pdf
Restricted to Repository staff only

Download (2MB) | Request a copy
[thumbnail of s903021_02.pdf] Text
s903021_02.pdf
Restricted to Repository staff only

Download (2MB) | Request a copy

Abstract

Green cars can help reduce the world's reliance on fossil fuels, slow the rate of greenhouse gas emissions, and promote the UN's Sustainable Development Goals (SDG) of green sustainability. This study examines the relationships between the multi-dimensional consumption values' constructs, consumers' attitudes toward green
cars, environmental concern, and intention to purchase green cars. This study also examines attitudes as a mediator and environmental concern as a moderator of intention to purchase green cars. In addition, the mental accounting theory was utilized
as a supporting theory for the new dimensional factors' resale price, self-expressive benefits, and fuel prices. All variables were measured using a seven-point Likert scale. By using the simple random sampling technique, 425 questionnaires were collected
from the targeted respondents. The Smart-PLS structural model's results show that conditional value was the most significant predictor of Malaysian consumers' attitudes toward green cars, followed by functional, emotional, and epistemic values. Also,
consumers attitudes was found to positively mediate the relationships between conditional, functional, emotional, and epistemic values and the intention to purchase green cars. Besides, environmental concern positively moderated the relationship
between attitudes and consumers' intention to purchase green cars. However, the symbolic value showed an insignificant effect either direct on consumers' attitudes toward green cars or indirect on the intention to purchase green cars. An in-depth investigation and a number of practical conclusions from the study provide valuable
empirical evidence for scholars and prompt decision-makers to better understand the hurdles facing green cars in Malaysia and the best way to overcome them. The implications, limitations, and future research directions were also discussed.

Item Type: Thesis (Doctoral)
Supervisor : Md Isa, Normalisa and Mohd Fauzi, Waida Irani
Item ID: 9830
Uncontrolled Keywords: Green cars purchase intention, attitudes toward green cars, environmental concern, consumption values, mental accounting theory
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: School of Business Management
Date Deposited: 11 Sep 2022 04:19
Last Modified: 11 Sep 2022 04:19
Department: School of Business Management
Name: Md Isa, Normalisa and Mohd Fauzi, Waida Irani
URI: https://etd.uum.edu.my/id/eprint/9830

Actions (login required)

View Item
View Item