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Relationship of Strategic Management Practices and Performance of Percetakan Nasional (M) Berhad

Mohd Imran, Mohd Husin (2011) Relationship of Strategic Management Practices and Performance of Percetakan Nasional (M) Berhad. Masters thesis, Universiti Utara Malaysia.

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Abstract

This paper discusses mainly about strategic management and its implications especially in the organization. The paper aims to develop an understanding of the role of strategic management in the proper allocation of business resources on businesses today especially in the global business environment. This study's objective is to present the importance of having the right organization that fits to the strategy of a company. It aims to determine the effect of the organization to the implementation of a strategy especially a global strategy that can bring changes to the production process, distribution and marketing channel that will demand new ways of organization. This study was done among 200 exempt staffs in Percetakan Nasional Malaysia Berhad. Data were gathered through questionnaires and was being analyzed by using Statistical Package for Social Science (SPSS) version 19.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Strategic Management Practices, Organizational Performance, Percetakan Nasional (M) Berhad
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr Husni Ismail
Date Deposited: 22 Nov 2011 08:27
Last Modified: 19 Apr 2016 02:52
URI: http://etd.uum.edu.my/id/eprint/2530

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