UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Faktor-Faktor yang Mempengaruhi Perjanjian Francais di Indonesia

Imanullah, Moch Najib (2010) Faktor-Faktor yang Mempengaruhi Perjanjian Francais di Indonesia. PhD. thesis, Universiti Utara Malaysia.

[thumbnail of Moch_Najib_Imanullah.pdf] PDF
Moch_Najib_Imanullah.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[thumbnail of 1.Moch_Najib_Imanullah.pdf]
Preview
PDF
1.Moch_Najib_Imanullah.pdf

Download (261kB) | Preview

Abstract

The objectives of the research are to evaluate, to assess and to determine the contributions of economic and non-economic factors to agreement in Indonesia. To achieve these objectives, researcher has used primary data from respondent collected by questioner and secondaly data franchises regarding in Indonesia. This research using Multivariate Regression as data analysis and Anova as hypotheses tester. The results showed that economic factors, such as product, place/distribution, price and promotion had given the most significant contributions to the growth of franchises in Indonesia. Non economic factors such as law, government policy, social, politic and cultural factors had also given significant contributions to their growth in Indonesia. Besides that, the success of contract franchise implementation have made significant contributions to Indonesian economic development, especially in entrepreneur changes and increasing of income. The new theory from this research is franchise as instrument of Intellectual Property Rights commercialization.

Item Type: Thesis (PhD.)
Supervisor : Mohamad, Mohamad Hanapi and Saud, Mohammad Basir
Item ID: 2624
Uncontrolled Keywords: franchise, economic factors, non-economic factors, franchise agreement.
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: College of Law, Government and International Studies (COLGIS)
Date Deposited: 19 Dec 2011 06:55
Last Modified: 26 Apr 2016 04:20
Department: College of Law, Government and International Studies
Name: Mohamad, Mohamad Hanapi and Saud, Mohammad Basir
URI: https://etd.uum.edu.my/id/eprint/2624

Actions (login required)

View Item
View Item