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Kajian Terhadap Faktor-Faktor Penyumbang kepada Kejayaan dan Penglibatan Usahawan Wanita di Kawasan Lembah Klang

Sharifah Nazira, Syed Idros (2012) Kajian Terhadap Faktor-Faktor Penyumbang kepada Kejayaan dan Penglibatan Usahawan Wanita di Kawasan Lembah Klang. Masters thesis, Universiti Utara Malaysia.

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Abstract

This study aims to identify the factors that contribute to the success of women entrepreneurs in the Klang Valley as well as identifying that leads to the factors of involvement in the business. In addition,this study also looks into the problems faced by women entrepreneurs while operating their business.Questionnaires was used as a method of data collection and distributed to 95 women entrepreneurs who are involved in entrepreneurial activities in the Klang Valley,Selangor. The data were analyzed using the program Statistical Packages For Social Science (SPSS) 10.0 for frequencies, percentages and means. In general,the findings showed that the main factors that motivate women entrepreneurs to be involved in business is due to the opportunities in addition looking for job satisfaction and also self-reliant. The findings also revealed that the treatment of customers is the most important factor that contributes to the success of a woman entrepreneur. The highest problem faced by the women entrepreneurs in this area is the high competition due to the strategic location in the Klang Valley.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
H Social Sciences > HQ The Family. Marriage. Woman
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 27 Feb 2013 05:03
Last Modified: 24 Apr 2016 01:33
URI: http://etd.uum.edu.my/id/eprint/3100

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