Developing design process model and measuring acceptance of polytechnic cooperative e-retail website

Research on the process model of e-retail web design using Content Management System (CMS) remains scarce. CMS is one way of developing website quickly, with less cost and usage of IT expertise. Researchers mostly focus on identifying the significant relationship towards particular website especially on web design and
suggest for practical implementation. Previous studies on web development are on the architecture of CMS while the use of CMS attracts little interest among researchers. Only a number of researchers concentrate on the process development of e-retail website especially using CMS. To fill the practical gap, this research proposed a process model of e-retail website through SDLC and extended the model with the
introduction of internet marketing. It was tested in the development of a e-retail website. Each stage is discussed in details along the way of the web development. After the website was successfully developed, this research examined the acceptance of e-retail website by measuring consumers’ behavioural intention and actual usage
using Unified Theory of Acceptance and Use of Technology (UTAUT). In addressing the theoretical gap, this research provides an empirical test of three forms of self-efficacy (Computer Self-efficacy, Internet Self-efficacy, and Online Shopping Self-efficacy) and anxiety (Computer Anxiety, Internet Anxiety, and Online Shopping
Anxiety) towards behavioural intention to shop online. The research subjects were 91,830 polytechnic students from 33 polytechnics in Malaysia. A total of 357 fulltime polytechnic students from five polytechnics in Malaysia have been involved in this research. From a list of students’ name, self-administered survey questionnaires were distributed at response rate of 77.8%. Correlation and Multiple Regression were
used to test the significant relationship while Hierarchical Regression was used to test the moderator of gender. The research reveals that Performance Expectancy, Social Influence, Facilitating Condition and Online shopping Self-Efficacy are found to have significant effect on students Behavioural Intention to use polytechnic co-operative eretail business. E-retailer needs to encourage the potential customer to make on-line purchasing because it is no longer a norm against the use of the Internet and computer. The process model is readily transferable to another website so that it
describes as sufficient for use. The future research shall apply the extended UTAUT in different subject (adult) and the process model shall extend until the Return on Investment (ROI).