UUM Electronic Theses and Dissertation
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Kualiti Pengurusan Kantin Dan Kepuasan Pelanggan

Zamri, Abu Bakar (2000) Kualiti Pengurusan Kantin Dan Kepuasan Pelanggan. Masters thesis, Universiti Utara Malaysia.

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This study aims at finding out the relationship between quality canteen management and customer satisfaction in school. This study is also conducted to find whether
customer satisfaction has any relation with demographic element such as sex, age, race, parent’s occupation, amount of money brought to school and amount of money
spent in school. The independent variables involves price of food, cleanliness, hospitality, kitchen utensils and type of food and drinks. This study is a quantitative
study that is conducted in four schools in the areas of Parit Buntar in Perak. The study is carried out for three months on 120 respondents using questionnaires. Statistical
analysis and hypothesis testing using T-test, ANOVA, Pearson Correlation and Multiple Regression showed several results. Students of different race showed significant differences with the level of customer’s satisfaction towards canteen service. All of the independent variables that have been studied have shown significant correlation with student satisfaction as customer towards canteen service. Independent variables such as price of food, hospitality and kitchen utensils can be used to forecast or has significant influence on student satisfaction as customer toward canteen service.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 230
Uncontrolled Keywords: Canteen Management Quality, Customer Satisfaction, School
Subjects: L Education > LB Theory and practice of education > LB3401-3495 School hygiene. School health services
Divisions: Faculty and School System > Sekolah Siswazah
Date Deposited: 06 Sep 2009 03:51
Last Modified: 07 Jun 2022 04:51
Department: Sekolah Siswazah
URI: https://etd.uum.edu.my/id/eprint/230

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