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The effect of organizational capabilities towards R&D project innovation performance E&E manufacturing firm

Chee, Wei Keung (2020) The effect of organizational capabilities towards R&D project innovation performance E&E manufacturing firm. Doctoral thesis, Universiti Utara Malaysia.

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Past literature indicates an unclear relationship between organizational capabilities and project innovation performance. This study investigated the impact of organizational
capabilities on Research and Development (R&D) project innovation performance of manufacturing firms to fill the gap in the literature. In this study, the researcher proposed a framework where technological, marketing, customer relationship management, and management capabilities were hypothesized to enhance R&D project innovation performance. Four research hypotheses, underpinned by researchbased
view (RBV), were formulated to conduct the study. The study was a crosssectional study which employed an online survey, and was conducted in Electronic and Electrical (E&E) manufacturing firms in Penang, Malaysia. Data from 56
responses were used to test the hypotheses by using regression analysis. The result indicated that marketing and management capabilities had a significant positive impact
on R&D project innovation performance. However, unexpectedly, customer relationship management and technological capabilities did not show a significant effect on R&D project innovation performance. Of the significant predictors of innovation performance, management capabilities were found to be the strongest contributor, and it follows by marketing capabilities. The present study allows researchers and practitioners to gain an in-depth knowledge about the effect of management and marketing capabilities on the R&D project innovation performance in manufacturing firms. Practitioners are suggested to enhance their organization marketing and management capabilities to boost their R&D innovation project
performance. As the study considered E&E manufacturing firms in Penang only, the generalizability of the findings could be limited. Future studies may consider expanding the research to the whole of Malaysia.

Item Type: Thesis (Doctoral)
Supervisor : Abdul Talib, Asmat Nizam
Item ID: 8373
Uncontrolled Keywords: Manufacturing firm, Organization capabilities, R&D project, innovation, E&E industry.
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD58.9 Organizational Effectiveness.
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 22 Jun 2021 04:02
Last Modified: 22 Jun 2021 04:02
Department: Othman Yeop Abdullah Graduate School of Business
Name: Abdul Talib, Asmat Nizam
URI: https://etd.uum.edu.my/id/eprint/8373

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