UUM Electronic Theses and Dissertation
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RISDA Visionary Leadership

Ku Zolidia, Ku Mahamad (1997) RISDA Visionary Leadership. Masters thesis, Universiti Utara Malaysia.

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As we enter 1990's the business enviroment is going more turbulent, complex and global. Many CEO's and managers find themselves facing significant challenges. To compete effectively in today's global environment, executive have to do better with fewer people and with a smaller budget. With an eye on vision, executive keep the organization moving forward successfully.
The purpose of this study was to examine visioning process in Government agency. This study focused on the experience of three RISDA senior executives in forming vision and training vision into reality. It also examined the roles played by these respondents in turning vision into reality. Three RISDA Directors at RISDA headquarters were interviewed.
Personal interview were selected to gather the data due to the advantages gained from conducting interview. The tape recorded interviews were transcribed. The results were compared to the proposed model. The study revealed that the respondents did formulate vision and implement vision as prescribed in the proposed model. It also revealed that there was a clear and shared vision among these respondents. The results showed that they did play the three roles required in implementing vision. As spokespersons they communicated vision through verbal and non verbal means. They ensured that changes made in the organization did facilities the company to move towards achieving vision. In sustaining employees commitments to the vision, they inspired and supported employee through formal and informal recognition. Innovative culture was fostered within the organization. Finally, the study discusses the implications of the findings and offer recommendations for pratice. Recommendations for further research are also offered.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 873
Uncontrolled Keywords: Leadership, Government Agency, Pihak Berkuasa Kemajuan Pekebun Kechil Perusahaan Getah (RISDA)
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Faculty and School System > Sekolah Siswazah
Date Deposited: 25 Nov 2009 06:58
Last Modified: 24 Jul 2013 12:09
Department: Graduate School
URI: https://etd.uum.edu.my/id/eprint/873

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