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Legal protection for consumers against misleading advertisements: a case study of Malaysian consumer protection act 1999; and its lesson to Jordan

Al-Sharu, Ahmad Ibrahim (2020) Legal protection for consumers against misleading advertisements: a case study of Malaysian consumer protection act 1999; and its lesson to Jordan. Doctoral thesis, Universiti Utara Malaysia.

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Abstract

Consumer protection refers to laws and other forms of government regulation which are designed to protect the rights and safety of consumers. One of the purposes of consumer protection law is to protect consumers from misleading advertisements. This study focuses on the issue of consumer protection against misleading advertisement based on Jordanian legislation including the Draft Law of Jordan Consumer Protection 2013. In addition, this study also examine the consumer protection law in Malaysia especially the Consumer Protection Act 1999 and other relevant laws to consumer protect. Among the objectives of this research are to examine the legislation in Jordan in protecting consumers from misleading advertisements and to analyse the consumer protection law in Malaysia to learn important lessons from Malaysian legislation on consumer protection. This study employs qualitative research which consists of library research and field research. The interview method is used to generate data from Members of Parliament, Consumer Protection Association of Jordan and Food and Drug Administration in Jordan. It also involves online survey to get responses from consumers in Jordan. Content analysis is conducted on official reports and statute as primary sources supported with secondary sources in the textbooks, government publications, academic journals, articles from newspapers and internet sources. This study finds that the existing legislation in Jordan is insufficient to protect consumers against misleading advertisement in Jordan. Therefore, this study suggests a review of the provisions of the Draft Law of Jordan Consumer Protection 2013 and proposes recommendations regarding issues of the consumer protection against misleading advertisement in Jordan. These recommendations should be taken seriously by the Jordan legislature in addressing consumer protection generally and particularly misleading advertisements issue in Jordan.

Item Type: Thesis (Doctoral)
Supervisor : Mohd Noor, Fauziah and Abdul Rahman, Rohana
Item ID: 8971
Uncontrolled Keywords: Consumer Protection, Misleading Advertisements, Jordan Civil Law 1976, Consumer Protection Act 1999 Malaysia, Draft Law of Jordan Consumer Protection 2013.
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
K Law > K Law (General)
Divisions: Ghazali Shafie Graduate School of Government
Date Deposited: 27 Dec 2021 08:12
Last Modified: 27 Dec 2021 08:12
Department: Ghazali Shafie Graduate School of Government
Name: Mohd Noor, Fauziah and Abdul Rahman, Rohana
URI: https://etd.uum.edu.my/id/eprint/8971

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