Hubungan keupayaan pemasaran, pengurusan dan rangkaian dengan prestasi koperasi: Kesan pengantara kelebihan persaingan dan pelaksanaan strategi inovatif

The purpose of this study is to investigate the antecedent factors and their consequences on the performance of the cooperative sector in Malaysia. Specifically, it aims at investigating the mediating effect of competitive advantage and implementation of innovative strategies on the relationship between marketing capabilities, management capabilities, networking capabilities, and cooperative performance. The motivation for this study is driven by the research gaps and inconsistent findings in the literature concerning the relationships between the antecedent and consequences variables related to cooperative performance. Due to these gaps and inconsistencies, a new research stream emerged which suggests investigating the effect of possible mediating variables that may better explain and complete such gaps and inconsistencies. Accordingly, this study has integrated different theories such as the Resource-Based Theory and Dynamic Capabilities Theory to map and position the possible relationships between the variables in the conceptual framework. For data collection, the study utilized a survey questionnaire which was randomly distributed to 500 cooperatives throughout Malaysia. Out of 135 returned questionnaires, 133 were completed and analysed. Correlation, multiple and hierarchical regression analyses were used to analyse the direct relationship between the related variables in the study. The results revealed that marketing capabilities, management capabilities, and networking capabilities are positive and significant determinants of cooperative performance. More importantly, the findings also confirmed the mediating effect of competitive advantage and implementation of innovative strategies on the relationships between marketing capabilities, management capabilities, networking capabilities, and cooperative performance. Finally, theoretical, policy, and managerial implications, as well as directions for future research, were discussed.