Factors influencing the adoption of autonomous vehicles among the young generation in higher education institutions: a case study of Universiti Utara Malaysia

Autonomous vehicles have emerged as an innovative transportation solution with the potential to enhance safety, efficiency, and mobility. Despite increasing technological advancements and government initiatives in Malaysia, the intention to use autonomous vehicles among young individuals remains relatively low. The situation indicates that Malaysian young generation are still hesitant to accept autonomous vehicle technology. In addition, empirical studies focusing on autonomous vehicle adoption among students in higher education institutions are limited. Therefore, this study aims to explore the perspectives of students in higher education institutions toward the adoption of autonomous vehicles in contact of their intention to use autonomous vehicles. Using a quantitative research approach, questionnaires were distributed online to the students. The data were analysed using correlation and multiple regression analyses. The major findings reveal that trust and ethical standards significantly influence the intention to use autonomous vehicles. The results suggest that policymakers, universities, and industry stakeholders should enhance trust, improve regulatory clarity, and increase awareness to encourage autonomous vehicle adoption among young users.