Farzila, Md Zuki (2009) Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees. Masters thesis, Universiti Utara Malaysia.
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Abstract
The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with customer satisfactions. Public sector
employees choose Bank Rakyat as their first choice bank in terms of customer satisfaction and preferences.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisor : | UNSPECIFIED |
| Item ID: | 1691 |
| Uncontrolled Keywords: | Customer Satisfaction, Banking, Public Sector Employees |
| Subjects: | H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior. |
| Divisions: | College of Business (COB) |
| Date Deposited: | 08 Apr 2010 02:25 |
| Last Modified: | 24 Jul 2013 12:12 |
| Department: | College of Business |
| URI: | https://etd.uum.edu.my/id/eprint/1691 |
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