Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia

Numerous studies had highlighted on the importance of halal such as on halal cosmetic product, halal certification, halal food product etc. There were a research to identify about the perception, assessing knowledge and religiosity toward halal food and cosmetic product, using Theory of Planned Behavior (TPB) to predict halal food consumption, the factors that influence behavioral intention on purchasing halal food and many more. This study aims to examine the level of attitude awareness of Muslims youth which is in Gombak area towards halal food product. The theoretical framework consists of three components which are religious belief, halal food information and subjective norm. Data were collected through distribution of questionnaire that using five point Likert Scale and had been distributed to 400 Muslims youth. The respondents were between 13 until 21 years old residing in Gombak, Selangor. Besides that, results obtain in the study shows that subjective norms is found to have a significant influence towards the attitude awareness of Muslims youth as compared to religious belief and halal food information.