Islamic pawn broking in Bank Rakyat Senawang: A customer perception study

This study investigates customer perceptions of Islamic pawn broking services offered by Bank Rakyat Senawang, focusing on the factors influencing customer satisfaction and the overall effectiveness of these services in the context of Islamic finance. The research used quantitative surveys to gather comprehensive data from a diverse customer base. The findings reveal that customers appreciate the ethical framework of Islamic pawn broking, which aligns with their values and beliefs. Key factors influencing customer satisfaction include service quality, transparency, and the perceived fairness of the terms and conditions. The study also identifies challenges faced by the institution, such as competition from conventional pawn shops and the need for greater public awareness of Islamic financial products. This research contributes to the existing literature on Islamic finance by providing insights into customer behavior and preferences, ultimately suggesting strategies for enhancing service delivery and customer engagement in the Islamic pawn broking sector.