A Comparative Analysis On Methods For Measuring Web Usability

There are many methods in measuring web usability. Each method has its strenght and limitation. This study identified the top three most commonly-used methods in measuring web usability. The three methods were applied and tested using a prototype designed with some major flaws. The results show that usability testing, heuristic evaluation, and cognitive walkthrough are the top three methods, and usability testing method (think-aloud technique) is more preferable than the other two in terms of usability problem identified and cost effectiveness.