Items where Subject is "HF5415.33 Consumer Behavior."

Thesis

Abbas, Yawar (2019) The role of environmental belief factors and personal norms on organic food purchase intentions. Doctoral thesis, Universiti Utara Malaysia.

Abd. Rahman, Mohd. Isa (2003) Student Perception Towards Service Quality at Department of Academic Affairs. Masters thesis, Universiti Utara Malaysia.

Abdelkarim, Mohamed Abdallatif Abu Auf (2017) The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior. Doctoral thesis, Universiti Utara Malaysia.

Abidah, Ab Kadir (2015) Faktor-faktor yang mempengaruhi kepuasan pelanggan terhadap kualiti perkhidmatan zakat: Kajian kes Pejabat Zakat Daerah Baling (PZDB), Kedah. Masters thesis, Universiti Utara Malaysia.

Adamu, Lawi (2018) The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit. PhD. thesis, Universiti Utara Malaysia.

Adaobi, Oputa Elizabeth (2018) The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones. Masters thesis, Universiti Utara Malaysia.

Adetunji, Raji Ridwan (2018) The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia. PhD. thesis, Universiti Utara Malaysia.

Afisha Syazrin, Ahmad Sunazneen (2022) Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Ahmad Aiman, Mohd Shuib (2015) Factor that influence public satisfaction on towards local government services: An empirical study in Majlis Daerah Kubang Pasu (MDKP). Masters thesis, Universiti Utara Malaysia.

Ahmad Fadzil, Mohamad (2021) Factors influencing customer satisfaction using e-hailing services in Melaka. Masters thesis, Universiti Utara Malaysia.

Ahmad Faizal, Iberahim (2015) The contributing factors to brand attitude among consumers. Masters thesis, Universiti Utara Malaysia.

Ahmad Farid, Mohamad Suib (2017) An empirical studies of purchasing intention towards halal food among non-muslim consumers. Masters thesis, Universiti Utara Malaysia.

Ahmad Fiaza, Abdul Shukor (2016) The relationship between service marketing mix, service quality, service value and customer satisfaction in commercial car parking facilities. DBA thesis, Universiti Utara Malaysia.

Ahmed, Mohammed Shihab (2020) User satisfaction model to measure open government data usage. Doctoral thesis, Universiti Utara Malaysia.

Ahmed Ansari, Hafiz Waqas (2023) The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan. Doctoral thesis, Universiti Utara Malaysia.

Aidanazima, Abashah (2015) Service quality in early child care center. Does parents satisfied? Masters thesis, Universiti Utara Malaysia.

Akgam, Haitham Ahmed (2013) Study of Customer Satisfaction in the Banking Sector in Libya. Masters thesis, Universiti Utara Malaysia.

Al Arafati, Ahmed Said (2020) The effect of a contextual, organizational, individual and system factors on customer satisfaction of CRM implementation in public sector in Oman. Doctoral thesis, Universiti Utara Malaysia.

Al Otaibi, Naif Mutlaq (2014) Mediating role of customer satisfaction on service quality and customer loyalty in grocery store in shopping malls in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Al-Azzam, Abdel-Fattah Mahmoud Iswed (2012) The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan. PhD. thesis, Universiti Utara Malaysia.

Al-Ekam, Jamal Mohammed Esmail (2013) Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention. PhD. thesis, Universiti Utara Malaysia.

Al-Jabari, Mohammed Abdal Razaq (2013) Factors Influencing Online Shopping Behavior Among Jordanian Academicians. PhD. thesis, Universiti Utara Malaysia.

Al-Koliby, Ibraheem Saleh (2017) The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone. Masters thesis, Universiti Utara Malaysia.

Al-Refai, Abdalla Nayef Saleh (2015) Factors influencing customers' loyalty of mobile service provider among generation Y. PhD. thesis, Universiti Utara Malaysia.

Al-Sharu, Ahmad Ibrahim (2020) Legal protection for consumers against misleading advertisements: a case study of Malaysian consumer protection act 1999; and its lesson to Jordan. Doctoral thesis, Universiti Utara Malaysia.

Alam, Mirza Mohammad Didarul (2020) The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image. Doctoral thesis, Universiti Utara Malaysia.

Albarq, Abbas N. (2009) Ethnocentrism and Attitude of Jordanian Consumers towards Foreign Products. PhD. thesis, Universiti Utara Malaysia.

Aldrogi, Ziad W. Ahmed (2013) An empirical study on the factors influencing customers satisfaction among mobile phone users at the University of Benghazi in Libya. Masters thesis, Universiti Utara Malaysia.

Alexander, Wong (2004) Kepuasan Pelanggan Dan Hubungannya Dengan Kualiti Perkhidmatan : Satu Kajian Di Istana Budaya, Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Alganad, Amr Mohammed Nasser (2022) The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Ali, Saqib (2017) The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory. Doctoral thesis, Universiti Utara Malaysia.

Aliff Aizat, Shabudin (2019) Circumstances that contribute towards purchase intention on organic foods: a study of organic consumer in Kedah. Masters thesis, Universiti Utara Malaysia.

Alminnourliza, Noordin (2016) Service innovation and service responsiveness : moderating effect of information technology capability. PhD. thesis, Universiti Utara Malaysia.

Alnaser, Ahmad Salih Mheidi (2010) Service Quality Higher Education and Customer Satisfaction Among Undergraduate Students of the University of Jordan. Masters thesis, Universiti Utara Malaysia.

Alotaibi, Badah Homuod (2014) Consumer self-service technology adoption in multiple service industries in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Alsaoud, Malek Ahmad (2019) Determinants of online shopping intention among Jordanian's academicians. PhD. thesis, Universiti Utara Malaysia.

Ambiga, P.Panichelvam (2019) Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus. Masters thesis, Universiti Utara Malaysia.

Ami Joselina, Abu Bakar (2018) Faktor yang mempengaruhi sikap pengguna terhadap pemasaran media sosial. Masters thesis, Universiti Utara Malaysia.

Aminu, Suleiman Garba (2016) An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective. Masters thesis, Universiti Utara Malaysia.

Anis Syazwani, Muhammad Rizan (2021) Factors influencing the fraud risk in online purchasing among consumers in Perlis. Masters thesis, Universiti Utara Malaysia.

Aravindan Kalisri Logeswaran, Velachamy (2015) Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia. DBA thesis, Universiti Utara Malaysia.

Ardzmi, Mohd Maddin (2021) Kajian persepsi pembayar cukai terhadap hubungan antara kualiti e-filing, penggunaan sistem dan kepuasan kepenggunaannya di Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Ari Husaini, Hamdan (2014) Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia. Masters thesis, Universiti Utara Malaysia.

Arshad, Sana (2023) The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth. Doctoral thesis, Universiti Utara Malaysia.

Atikah, Zainal Ariffin (2017) Customers' awareness towards intention to purchase halal cosmetic products among UUM students. Masters thesis, Universiti Utara Malaysia.

Ayobami, Akanmu Semiu (2013) Functional requirements of mobile application fisherman. Masters thesis, Universiti Utara Malaysia.

Azhar, Muhammad Salman (2020) The effect of customer relationship management factors on airline customer satisfaction. Doctoral thesis, Universiti Utara Malaysia.

Azizul Rahman, Sapahin (2014) Factors determining consumer purchasing intention towards counterfeit sportswear. Masters thesis, Universiti Utara Malaysia.

Azli, Muhammad (2017) Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Baliem, Ahmed Abubaker (2009) The Effect of Website Quality Service on Customer Satisfaction Study on Qatar Airways. Masters thesis, Universiti Utara Malaysia.

Bataineh, Mahmoud Salem Barakat (2009) A Multi Criteria Approach for Computer Purchase Among International Graduate Students. Masters thesis, Universiti Utara Malaysia.

Bhatti, Anam (2021) The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan. Doctoral thesis, Universiti Utara Malaysia.

Bohari, Md Yusof (2018) Pengaruh kualiti perkhidmatan dan tadbir urus yang baik terhadap kepuasan pelanggan di MBAS. Masters thesis, Universiti Utara Malaysia.

Boripunt, Wannaporn (2015) The influence of electronic word of mouth to convert intention into actual purchase behavior. DBA thesis, Universiti Utara Malaysia.

Cheah, Lee Suan (2022) The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention. Masters thesis, Universiti Utara Malaysia.

Cheah, Ching Mun (2009) A Study Consumers' Green Purchasing Intention. Masters thesis, Universiti Utara Malaysia.

Chiam, Tzeh Yew (2020) The determinants of behavioural intention to adopt mobile banking among university students. Doctoral thesis, Universiti Utara Malaysia.

Chim, Weng Kong (2022) Customer retention in Malaysia banks: the effect of relationship marketing, service quality, price, and mediation of satisfaction. Doctoral thesis, Universiti Utara Malaysia.

Chong, Kok Wai (2014) Intention and adoption of mobile coupon among mobile phone users in Klang Valley. DBA thesis, Universiti Utara Malaysia.

Chong, Wen Jun (2016) Customers' attitude toward online shopping. Masters thesis, Universiti Utara Malaysia.

Chung, Muh Sha (2019) The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Cik Mazlina, Che Omar (2020) Intention to purchase halal cosmetic products. Masters thesis, Universiti Utara Malaysia.

Denis, Joachim Clement (2019) The effect of perceived quality, perceived value, trust and marketing on purchase intention of organic products in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Dg Ku Zunaidah, Ag Majid (2018) Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Dinesh Kumar, Saundra Rajan (2019) Effect of policy and service quality of SOCSO on client satisfaction, moderated by client knowledge. UNSPECIFIED thesis, Universiti Utara Malaysia.

Djermani, Farouk (2020) The relationship between marketing mix, healthy lifestyle and the consumption patterns of healthy food among Malaysian consumers. Doctoral thesis, Universiti Utara Malaysia.

Ebodey, Mubarak Mohammed Munssour (2012) Factors Influencing Customer Retention : A Study of Usage of Mobile Phone in Sudan. PhD. thesis, Universiti Utara Malaysia.

Elbakoush, Abdalla Yousef (2015) The influence of service quality, corporate image, trust and satisfaction on customer loyalty: Evidence from banking industry in Libya. Masters thesis, Universiti Utara Malaysia.

Elkwash, Ahmed M. Omar (2009) The Relationship between Internet Usage and the Marketing of Tourism in Libya. Masters thesis, Universiti Utara Malaysia.

Elmghirbi, Ahlam Mohamed Omar (2022) Evaluation model for usability practitioners: a mobile application for low vision users. Doctoral thesis, Universiti Utara Malaysia.

Ezaliza, Ibnil Hajar (2018) Online purchase intention of beauty products among women in Perlis. Masters thesis, Universiti Utara Malaysia.

Fadli, Othman (2017) An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Faidatui Syahirah, Ali Sabri (2021) Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students. Masters thesis, Universiti Utara Malaysia.

Fairuz, Puasa (2014) Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi. Masters thesis, Universiti Utara Malaysia.

Faiz, Masnan (2015) Examining product and external factors affecting the satisfaction of smartphone consumers. Masters thesis, Universiti Utara Malaysia.

Falamarzi, Ibrahim Ahmad Ali Mohammad (2023) Critical factors of crisis escalations between customers and front-line security at Dubai International Airport. Doctoral thesis, Universiti Utara Malaysia.

Farhana, Ishak (2014) Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal. Masters thesis, Universiti Utara Malaysia.

Farid, Muhammad (2015) Malaysian muslim consumer credit card usage behavior. Masters thesis, Universiti Utara Malaysia.

Farzila, Md Zuki (2009) Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees. Masters thesis, Universiti Utara Malaysia.

Fatin Alia, Shahar (2016) Understanding student's online shopping behaviour: A study among undergraduate students in UUM. Masters thesis, Universiti Utara Malaysia.

Fatin Firzana, Muhammad Khairi (2021) The study of encounter service quality among Malaysian' online retailers towards customer loyalty. Masters thesis, Universiti Utara Malaysia.

Fauz, Mohd Khamis (2014) The relationship between service quality and customers' satisfaction in Islamic Banks in Tanzania. Masters thesis, Universiti Utara Malaysia.

Fazira, Ahmad Tajudin (2015) Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah. Masters thesis, Universiti Utara Malaysia.

Fazlil Azim, Kamaruddin (2022) Factors influencing Muslim customers decision to choose Islamic hire purchase facility in Perlis. Masters thesis, Universiti Utara Malaysia.

Fozi, Awang (2009) Customer Satisfaction and Service Quality : A Case Study of Bank Islam Malaysia Berhad (BIMB). Masters thesis, Universiti Utara Malaysia.

Gawuna, Muhammad Sani (2019) Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry. Doctoral thesis, Universiti Utara Malaysia.

Gayatri, Panirselvam (2018) A survey on tax compliance behaviour using theory of planned behaviour among business taxpayers in Penang State, Malaysia. Masters thesis, Universiti Utara Malaysia.

Goaill, Majid Mapkhot'M (2014) Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen. UNSPECIFIED thesis, Universiti Utara Malaysia.

Goh, Chee Eong (2020) Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry. Masters thesis, Universiti Utara Malaysia.

Goh, Chin Wei (2014) To share or not? Factors influencing word of mouth communication. Masters thesis, Universiti Utara Malaysia.

Hafisoh, Husin (2015) Kepuasan pelajar antarabangsa terhadap kualiti perkhidmatan kajian kes: Jabatan Hal Ehwal Akademik (HEA), Kolej Universiti Insaniah (KUIN). Masters thesis, Universiti Utara Malaysia.

Hanani, Ismail (2017) Proses pembuatan keputusan industri butik vendor tempatan di Instagram. Masters thesis, Universiti Utara Malaysia.

Hanaysha, Jalal R. M. (2011) Service Quality and Satisfaction Among Postgraduate Students at Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Harmimi, Harun @ Bahari (2010) Consumer Purchase Behavior toward United States Products in Malaysia. Masters thesis, Universiti Utara Malaysia.

Hasliza, Md Shariff (2021) The relationship between e-service quality, trust and satisfaction towards consumer online shopping during Covid-19 pandemic. Masters thesis, Universiti Utara Malaysia.

Hasniza, Aarif (2014) Determining visitor's motivation to Legoland Malaysia. Masters thesis, Universiti Utara Malaysia.

Hazrul, Hamzah (2012) The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers. Masters thesis, Universiti Utara Malaysia.

Ho, Tuck Sum (2015) A study of brand loyalty in Malaysia's automotive industry. DBA thesis, Universiti Utara Malaysia.

Hong, Cheng Zhu (2019) User readiness and intention to adopt Blockchain technology: perspective of accounting practitioners in Malaysia. Masters thesis, Universiti Utara Malaysia.

Husnil, Khatimah (2016) Consumers' intention to use e-money mobile using the decomposed theory of planned behavior. PhD. thesis, Universiti Utara Malaysia.

Hussein, Abdikarem Jamal (2021) Factors affecting customer loyalty in Islamic banking sector of Hargeisa, Somalia. Masters thesis, Universiti Utara Malaysia.

Iin Adriana, Nasri (2019) Factors that affecting the customer satisfaction towards mobile network service provider. Masters thesis, Universiti Utara Malaysia.

Impira, Alim (2012) The Mediating Effect of Waiting Time on the Relationship Between Service Quality and Customer Satisfaction. PhD. thesis, Universiti Utara Malaysia.

Indra, Balachandran (2014) The determining factors of service value and satisfaction for edutainment services in Malaysia. Masters thesis, Universiti Utara Malaysia.

Indrani, Ravinthiran (2021) The impacts of service quality dimensions on customer satisfaction of banking sector in Penang, Malaysia. Masters thesis, Universiti Utara Malaysia.

Javeed, Anam (2018) The impact of food packaging cues on perceived product quality in consumer market of Pakistan. PhD. thesis, Universiti Utara Malaysia.

Jayaeswari, Sangaralingam (2014) Factors influencing green consumerism behavior among Penangites. Doctoral thesis, Universiti Utara Malaysia.

Joy, Ugboaja Chioma (2020) Perception of international student towards the Quality of services and their satisfaction with Pusat Kesihatan Universiti, UUM. Masters thesis, Universiti Utara Malaysia.

Jutungchun, Miss Jutamas (2016) Consumer protection of halal food products in Malaysia. Masters thesis, Universiti Utara Malaysia.

Kamarudin, Muizzah (2022) Purchase intention of imported halal products among muslim consumers in Terengganu. Masters thesis, Universiti Utara Malaysia.

Karatu, Victoria Masi Haruna (2015) Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust. PhD. thesis, Universiti Utara Malaysia.

Kasim, Malik (2020) The moderating effect of Islamic practices on the relationship between satisfaction and customers‘ loyalty in online purchasing. Doctoral thesis, Universiti Utara Malaysia.

Khadijah, Kamisan (2010) Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty. Masters thesis, Universiti Utara Malaysia.

Khairul Nizam, Mahmud (2021) Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior. Doctoral thesis, Universiti Utara Malaysia.

Khairull Anuar, Ismail (2017) Factors that influence online purchase intention among UUM postgraduate students. Masters thesis, Universiti Utara Malaysia.

Koay, Aik Hoe (2016) Determinats of purchase decision of client-server hardware system (C-SHS) in Malaysian SME businesses. DBA thesis, Universiti Utara Malaysia.

Kok, Li-Ming Adeline (2019) Online purchase intention of hotel room reservations via online travel agents. Doctoral thesis, Universiti Utara Malaysia.

Kumar, Pranav (2015) Antecedents and consequences of female consumer's attitude and lifestyle in facial care market. PhD. thesis, Universiti Utara Malaysia.

Lawania, Kannairam (2017) Malaysian purchase intention in mobile marketing. Masters thesis, Universiti Utara Malaysia.

Lee, Gin Gank (2018) Customer satisfaction of online shopping among employees of CMA CGM group Malaysia. Masters thesis, Universiti Utara Malaysia.

Lim, Ying Tong (2024) The impact of service tax on spending behaviour intention of consumers in Perak, Malaysia. Masters thesis, Universiti Utara Malaysia.

Lim, Li Chen (2009) Green Products Buying Behaviour and General Environmental Beliefs. Masters thesis, Universiti Utara Malaysia.

Lina, Salim (2007) Store Loyalty Determinants of Modern Retailing in Indonesia: A Structural Equation Modelling (SEM) Approach. PhD. thesis, Universiti Utara Malaysia.

Linda, Seduram (2017) A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Loo Jang Yih, Vincent (2018) The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Lu, Qiao (2023) The impact of e-commerce service quality on consumers’ online shopping behavior: Evidence from China. Masters thesis, Universiti Utara Malaysia.

Lum, Li Sean (2019) The influence of consumers' lawfulness attitude and morality towards willingness to purchase counterfeit fashion products. Doctoral thesis, Universiti Utara Malaysia.

Lye, Kim Soon (2012) Basic, Excitement and Performance Factor of Customer Satisfaction in Malaysian Banks. PhD. thesis, Universiti Utara Malaysia.

Mabkhot, Ammar Hashed Ahmed Nasser (2022) The impact of social media influencer marketing, credibility on consumers' purchase intention during Covid-19 pandemic: evidence from Saudi Arabia. Masters thesis, Universiti Utara Malaysia.

Mah, Pei Yew (2017) The unique antecedents of customer loyalty towards mobile service. Masters thesis, Universiti Utara Malaysia.

Maisarah, Masri (2016) The impact of marketing mix elements on consumer preference towards supplement product among UUM students. Masters thesis, Universiti Utara Malaysia.

Maiyaki, Ahmed Audu (2012) Influence of Service Quality, Corporate Image, Perceived Value, Switching Costs and Culture on Customer Behavioural Responses in the Nigerian Banks. PhD. thesis, Universiti Utara Malaysia.

Mariyudi, , (2016) Strategi pengurusan jenama telekomunikasi bimbit prabayar dalam persekitaran akademik Indonesia. PhD. thesis, Universiti Utara Malaysia.

Mazhar Abbas, , (2016) Consumer resistance to innovation among public universities' students in Pakistan. PhD. thesis, Universiti Utara Malaysia.

Mazidah, Samsudin (2015) Tahap kepuasan pelanggan terhadap kualiti perkhidmatan: Kajian kes di Jabatan Bendahari Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Meng, Xiang (2014) Customer intention to purchase halal cosmetics in Malaysia. Masters thesis, Universiti Utara Malaysia.

Messaoud, Belhimer (2017) Factors influencing perception of international students towards mobile operators. Masters thesis, Universiti Utara Malaysia.

Mohamad, Ali (2004) Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency. Masters thesis, Universiti Utara Malaysia.

Mohamad Haswad, Abdul Halim (2015) Kepuasan pelanggan dalaman: Kajian kes di Unit Perolehan, Lembaga Pembangunan Seni Visual Negara (LPSVN). Masters thesis, Universiti Utara Malaysia.

Mohamad Noor Farez, Romli (2020) Determinants of mobile shopping behaviour: a study among students in UUM. Masters thesis, Universiti Utara Malaysia.

Mohamad Taufik, Ariffin (2023) The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad. Masters thesis, Universiti Utara Malaysia.

Mohammad, Abdul Alem Mohammad (2014) The mediating effect of marketing capabilities on the relationship between customer relationship management (CRM) dimensions and hotel performance. PhD. thesis, Universiti Utara Malaysia.

Mohammad, Ismail (2012) Factors Influencing Consumers' Acceptance of Mobile Marketing Services. PhD. thesis, Universiti Utara Malaysia.

Mohammad Hasbullah, Shaik Ismail (2014) Intention to use green products among consumers. Masters thesis, Universiti Utara Malaysia.

Mohamud, Ibrahim Hassan (2023) Waiting time perception of public transport user: effects of socio-demographic and trip characteristics in Malaysia. Masters thesis, Universiti Utara Malaysia.

Mohd Fudzi, Fatin Syahirah (2019) E-service quality of online shopping website: customer satisfaction in Lazada. Masters thesis, Universiti Utara Malaysia.

Mohd Hafizan, Ramlan (2015) The influence of relationship marketing on customer loyalty: A study of Prudential BSN Takaful's customers in Kedah. Masters thesis, Universiti Utara Malaysia.

Mohd Jalaluddin, Mohd Isa (2018) Faktor-faktor yang mempengaruhi penyertaan pelanggan CIMB Bank Shah Alam terhadap Takaful. Masters thesis, Universiti Utara Malaysia.

Mohd Jasrihanizan, Badol (2016) Kepuasan pelajar terhadap perkhidmatan di Pusat Budaya dan Seni (PBS) Universiti Utara Malaysia (UUM). Masters thesis, Universiti Utara Malaysia.

Mohd Khursani, Md Khakhir (2021) Determinant factors of customer loyalty towards telecommunications services in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Mohd Nasiruddin, Abu Ghani (2014) Factors affecting choice of cafeteria among Universiti Utara Malaysia students. Masters thesis, Universiti Utara Malaysia.

Mohd Ngaizuddin, Abdul Maei (2014) Kepuasan pelanggan terhadap perkhidmatan kaunter pejabat pertanyaan Balai Polis Pengkalan Hulu, Perak. Masters thesis, Universiti Utara Malaysia.

Mohd Norsam, Mohd Sari (2020) Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers. Doctoral thesis, Universiti Utara Malaysia.

Mohd Rahimi, Abdul Halim (2020) Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Mohd Zikry, Zulkifle (2017) Service quality of domestic waste collection services in Batu District, Selayang Municipal Council, Selangor : the SERVQUAL approach. Masters thesis, Universiti Utara Malaysia.

Mohd Zuhair Shahiran, Muhammad Najib (2016) Intention to adopt Islamic banking products and services among young adults in Selangor. Masters thesis, Universiti Utara Malaysia.

Mohd. Salleh, Hussien (2004) Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Mona Fairuz, Ramli (2016) Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment. UNSPECIFIED thesis, Universiti Utara Malaysia.

Mosawi, Nibras (2015) Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience. Masters thesis, Universiti Utara Malaysia.

Mujtaba, Abu Bakar Muhammad (2015) Relationship marketing dynamics and customer loyalty in higher education sector. PhD. thesis, Universiti Utara Malaysia.

Murat, Mahad (2015) Factors influencing the acceptance of mobile banking services among students of higher education at Klang Valley in Malaysia. PhD. thesis, Universiti Utara Malaysia.

Nadiah Nabilah, Baharum (2014) Factors of customer's intention to use Ar-Rahnu at Post Office: A case study in Kedah. Masters thesis, Universiti Utara Malaysia.

Nadiah Rus Liyana, Rusli (2015) Intention to purchase halal products among consumers. Masters thesis, Universiti Utara Malaysia.

Nazahah, Abd. Rahim (2009) An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor. Masters thesis, Universiti Utara Malaysia.

Nazratulshima, Mohd Halim (2016) Service quality on patient expectation and actual service received at Gleanegal Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Nik Muhammad Ismail, Karim (2015) Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM. Masters thesis, Universiti Utara Malaysia.

Nofri, Yanti (2019) The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya. Masters thesis, Universiti Utara Malaysia.

Noor Hasaniyati, Mohd Rejab (2018) Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers. Masters thesis, Universiti Utara Malaysia.

Noor Zaihan, Daud (2016) Determinants of saving behavior among generation Y students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Noorashikin, Harun@Che Ani (2014) Website service quality, perceived value, trust, convenience and customer loyalty of online shopping. Masters thesis, Universiti Utara Malaysia.

Nor Adwiyah, Awang (2019) The influence of service quality dimensions on customer satisfaction towards tax agents. Masters thesis, Universiti Utara Malaysia.

Nor Arina Mastura, Che Omar (2020) Factors affecting customer purchase intention towards halal foods. Masters thesis, Universiti Utara Malaysia.

Nor Aza, Maulad Musa (2009) The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector. Masters thesis, Universiti Utara Malaysia.

Nor Azah, Abdul Aziz (2019) A study on the determinants of brand loyalty in sport shoes among students. Masters thesis, Universiti Utara Malaysia.

Nor Azila, Mohd Noor (1996) An Exploratory Study on Customers Attitudes Towards Generic Products. Masters thesis, University of Stirling.

Nor Aziza, Abdul Aziz (2016) Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan. PhD. thesis, Universiti Utara Malaysia.

Nor Maizatul Asma, Misman (2015) The relationship of corporate social responsibilities initiatives and consumer loyalty. Masters thesis, Universiti Utara Malaysia.

Nor'azzah, Yusoff (2016) Faktor-faktor yang mempengaruhi kepuasan pengguna UUM Portal Single Sign On. Masters thesis, Universiti Utara Malaysia.

Noradilla, Osman (2019) The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students. Masters thesis, Universiti Utara Malaysia.

Noraihan, Mohamad (2018) Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan. PhD. thesis, Universiti Utara Malaysia.

Nordin, Abdul Jamil (2012) The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia. PhD. thesis, Universiti Utara Malaysia.

Norfadhilah, Jauhari (2016) Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Norhazliza, Mohd Hazim (2020) Determinants of halal cosmetics purchase intention among millennials. Masters thesis, Universiti Utara Malaysia.

Norida, Minhat @ Minhaj (2019) Kualiti perkhidmatan dan kepuasan pelanggan dalam institusi zakat: kajian di Lembaga Zakat Alor Setar, Kedah. Masters thesis, Universiti Utara Malaysia.

Norkhazzaina, Salahuddin (2009) Kualiti Perkhidmatan dan Hubungannya dengan Kepuasan Pelanggan di Hospital Sultanah Bahiyah Alor Setar Perbandingan antara Pesakit Luar dan Pesakit Dalam (inpatient). Masters thesis, Universiti Utara Malaysia.

Norzahirah, Mat (2013) Technical and scale efficiency of district hospitals in Perak using data envelopment analysis. Masters thesis, Universiti Utara Malaysia.

Nur Ain, Bahari (2021) Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia. Masters thesis, Universiti Utara Malaysia.

Nur Ain, Mohd Jelani (2019) User satisfaction on virtual reality taekwondo training material. Masters thesis, Universiti Utara Malaysia.

Nur Aina, Mohd Jamil (2019) The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah. Masters thesis, Universiti Utara Malaysia.

Nur Aishah, Abdul Aziz (2014) After sales service : Factors influencing customers' satisfaction. Masters thesis, Universiti Utara Malaysia.

Nur Farah Fadhlin, Mohamad Fuad (2022) Factors influence consumers’ acceptance of digital banking services at Islamic banks. Masters thesis, Universiti Utara Malaysia.

Nur Farihatul Solehah, Abdul Malik (2024) Factors Influencing Road Users’ Satisfaction From Bukit Kayu Hitam To Alor Setar, Kedah. Masters thesis, Universiti Utara Malaysia.

Nur Harisa, Aniruddin (2018) Factors influencing online shopping spending among UUM students. Masters thesis, Universiti Utara Malaysia.

Nur Hazirah, Mohamad Janai (2016) A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Nur Marfaiza, Mazuki (2021) Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah. Masters thesis, Universiti Utara Malaysia.

Nur Rushaida, Abd Rahman (2023) The effect of service marketing mix on hotel preference by consumer. Masters thesis, Universiti Utara Malaysia.

Nur Shazzana, Ahmad Shaker (2015) The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands. Masters thesis, Universiti Utara Malaysia.

Nur Suriaty, Daud @ Fhiri (2014) Hubungan komunikasi perkhidmatan kaunter dengan kepuasan pelanggan: Kajian di Jabatan Pengangkutan Jalan (JPJ) Kedah. Masters thesis, Universiti Utara Malaysia.

Nurdiana, Abdul Rani (2016) Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM). Masters thesis, Universiti Utara Malaysia.

Nurin Aina Akmal, Abd Malik (2022) Impact of COVID-19 pandemic on consumer buying behaviour. Masters thesis, Universiti Utara Malaysia.

Nurjannah, Mohd Idris (2015) Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis. Masters thesis, Universiti Utara Malaysia.

Nurul Aimi, Ramli (2019) Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students. Masters thesis, Universiti Utara Malaysia.

Nurul Amanina, Abdul Basir (2018) Consumer green purchase behaviour among millennial generation. Masters thesis, Universiti Utara Malaysia.

Nurul Ammira, Hamzah (2021) The factors that influence customer purchase intention toward life insurance products. Masters thesis, Universiti Utara Malaysia.

Nurul Nadhrah, Hasni (2016) Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students). Masters thesis, Universiti Utara Malaysia.

Nurul Nadia Ashikin, Japeri (2015) Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product. Masters thesis, Universiti Utara Malaysia.

Nurul Sakinah, Azizan (2019) The influence of customer satisfaction, brand trust and brand image towards customer loyalty. Masters thesis, Universiti Utara Malaysia.

Oh, Chun Siang (2019) A framework for assessing healthcare enterprise resource planning post-implementation success: a case of cordlife group. Doctoral thesis, Universiti Utara Malaysia.

Oktarici, Eddo Nanda (2014) Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia. Masters thesis, Universiti Utara Malaysia.

Omar, Khairi Mohamed (2015) The moderating effects of the government support and religious obligations on the relationship between service quality, knowledge and awareness of islamic banking system and the intention to subscribe the system in Libya. DBA thesis, Universiti Utara Malaysia.

Ong, Chuan Huat (2016) The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector. Doctoral thesis, Universiti Utara Malaysia.

Ooi, Min Jie (2019) Effects of perceived e-service quality, customer trust and e-satisfaction one-loyalty in Malaysian e-commerce industry. Masters thesis, Universiti Utara Malaysia.

Parawansa, Dian Anggraece Sigit (2013) Kesan Perantara Kepuasan, Kepercayaan, dan Komitmen pada Hubungan Antara Kualiti Perkhidmatan dan Kesetiaan Pelanggan pada Bank Islam. PhD. thesis, Universiti Utara Malaysia.

Poovithira, Parmasivan (2024) Factors influencing intention of buying organic food products among generation Z in Malaysia. Masters thesis, Universiti Utara Malaysia.

Prachaseree, Kwanrudee (2022) E-marketplace patronage intention among Southern Thailand consumers: the role of online retail/service brand equity and country of origin. Doctoral thesis, Universiti Utara Malaysia.

Pringviriya, Nuchsara (2015) Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms. DBA thesis, Universiti Utara Malaysia.

Qasim, Saba (2021) Determinants of brand sabotage among railways consumer in Pakistan. Doctoral thesis, Universiti Utara Malaysia.

Radzliyana, Radzuwan (2016) The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites. UNSPECIFIED thesis, Universiti Utara Malaysia.

Rahman, Khandoker Mahmudur (2017) Determinants of organic food purchase behavior of consumers in Bangladesh. Doctoral thesis, Universiti Utara Malaysia.

Ramzan, Muhammad (2019) Consumers' motivation as the gratification sought of online newspaper consumption among University's students in Sindh Province of Pakistan. Doctoral thesis, Universiti Utara Malaysia.

Rangganayagi, Dewarajoo (2023) The effect of contributory factors on young road users’ behaviour in Malaysia. Masters thesis, Universiti Utara Malaysia.

Raza, Mohsin (2020) Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan. Doctoral thesis, Universiti Utara Malaysia.

Raza, Syed Hassan (2018) Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations. Doctoral thesis, Universiti Utara Malaysia.

Reetha, Subramaniam (2022) Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product. Masters thesis, Universiti Utara Malaysia.

Roskifzan, Othman (2023) Moderating effect of trust toward online purchase intention among customer in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Roslizawati, Ahmad (2018) The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty. PhD. thesis, Universiti Utara Malaysia.

Rospata, Mohamad (2017) Factors influencing purchase intention towards smartphone brand among adults in Selangor. Masters thesis, Universiti Utara Malaysia.

Ruhaiza, Jauzi (2019) The relationship between ease of use, Usefulness, islamic ethics and intention online shopping of as-sofa islamic college. Masters thesis, Universiti Utara Malaysia.

Rushaniza Idawaty, Ruslan (2022) Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural. Masters thesis, Universiti Utara Malaysia.

Rusli, Hasnan (2020) The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles. Doctoral thesis, Universiti Utara Malaysia.

Saad M, Alawni Mohammed (2015) The antecendents and consequences of service quality in the health insurance industry in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Saeid, Geit H.A (2010) Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Saidu, Nasiru (2017) Factors influencing customers' satisfaction towards Subaidah restaurant in UUM. Masters thesis, Universiti Utara Malaysia.

Samshul Amry, Abdul Latif (2011) Malaysian consumer motivations on boycott participation. Masters thesis, Universiti Utara Malaysia.

Samshul Amry, Abdul Latif (2016) The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products. Doctoral thesis, Universiti Utara Malaysia.

Sarina, Ismail (2009) The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia. Masters thesis, Universiti Utara Malaysia.

Sarina, Ismail (2016) Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko. Doctoral thesis, Universiti Utara Malaysia.

Sasitharan, Dayanan (2014) An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students. Masters thesis, Universiti Utara Malaysia.

Shaharuddin, Ismail (2017) Kesedaran penjimatan tenaga elektrik mengikut perbezaan latar belakang pengguna. Masters thesis, Universiti Utara Malaysia.

Shamsaini, Shamsuddin (2004) Kajian Kepuasan Pelanggan di Pusat Khidmat Bersepadu, Jabatan Kecemasan Hospital Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Sharaf, Muhammed Abdullah (2018) The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia. PhD. thesis, Universiti Utara Malaysia.

Sharifah Husna Ayuni, Sh Hayazi (2022) The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia. Masters thesis, Universiti Utara Malaysia.

Sharifah Roziah, Syed Mahzan (2022) Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction. Masters thesis, Universiti Utara Malaysia.

Sheikh Muhammad Al-Azim, Sheik Mujibu Rahman (2023) Purchase Intention of Electric Vehicle Among Gen-X. Masters thesis, Universiti Utara Malaysia.

Shiban, Muhammed Abdullah Sharaf (2014) Young consumers’ intention towards future green purchasing in Malaysia. Masters thesis, Universiti Utara Malaysia.

Shirly, Ng (2017) The influence of social media on online consumer purchase intention. Masters thesis, Universiti Utara Malaysia.

Shriedeh, Fayez Bassam Fayez (2018) The role of customer relationship management, service quality and innovation as sources of brand equity development. PhD. thesis, Universiti Utara Malaysia.

Siti Nadia, Sheikh Abdul Hamid (2018) Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM). Masters thesis, Universiti Utara Malaysia.

Siti Nazihah, Mohd Jamili (2015) The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention. Masters thesis, Universiti Utara Malaysia.

Siti Noor Aishah, Mohd Sidik (2019) Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia. PhD. thesis, Universiti Utara Malaysia.

Siti Noor Aishah, Mohd Sidik (2014) How loyal are you? Factors influencing consumer brand loyalty. Masters thesis, Universiti Utara Malaysia.

Siti Noraisyah, Norizan (2019) Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students. Masters thesis, Universiti Utara Malaysia.

Siti Salwani, Meor Ahmad (2004) Consumers Attitude and Intention Towards Online Purchasing. Masters thesis, Universiti Utara Malaysia.

Siti Zuraini, Mat Salleh (2014) Persepsi kepuasan pelanggan terhadap kualiti perkhidmatan ar-Rahn : Kajian kes di Permodalan Kelantan Berhad (PKB). Masters thesis, Universiti Utara Malaysia.

Sivasangari, Balakisnan (2024) Analysing Logistics Services Quality On E-Commerce Customer Satisfaction. Masters thesis, Universiti Utara Malaysia.

Su'aidah, Abdullah (2016) Factors influence online buying behavior on online shopping: A study among UUM postgraduate students. Masters thesis, Universiti Utara Malaysia.

Suganthi, Rajaya (2013) The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention. Masters thesis, Universiti Utara Malaysia.

Suhaida Herni, Suffarruddin (2010) Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia. Masters thesis, Universiti Utara Malaysia.

Suhaini, Mat Daud (2017) Consumer evaluation of SMEs brand equity : the role of relationship quality as a mediator. PhD. thesis, Universiti Utara Malaysia.

Sukhdev Singh, Karnail Singh (2008) An Initial Study on the Effectiveness of TM Online Customer Care Service. Masters thesis, Universiti Utara Malaysia.

Suloseni, Supermanuam (2018) A study of customer satisfaction on products and services: The case of KM Vet Pharm Sdn. Bhd. Masters thesis, Universiti Utara Malaysia.

Syarifah Afiqah, Syed Abdillah (2023) Consumer attitudes towards counterfeit product in Terengganu, Malaysia. Masters thesis, Universiti Utara Malaysia.

Syazwani, Mahsal Khan (2020) Music in video advertising towards young consumers' decision making : a qualitative approach. Doctoral thesis, Universiti Utara Malaysia.

Syed Abdul Kadir, Syed Mohd (2021) Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Syifaa Syafiqah, Mohd Jun (2020) Purchase intention of green skincare products among university students. Masters thesis, Universiti Utara Malaysia.

Tan, Keat Shuang (2020) Customer satisfaction of music centre service quality in Selangor. Masters thesis, Universiti Utara Malaysia.

Tan, Swee Choon (2022) Footwear quality evaluation using decision tree and logistic regression models. Masters thesis, Universiti Utara Malaysia.

Tan, Wei Bin (2024) The influence sevices quality of last-mile delivery services on customer satisfaction in Malaysia. Masters thesis, Universiti Utara Malaysia.

Tan, Chiew Kie (2010) Factors That Affect Malaysian Consumer's Intention to Buy Branded Product. Masters thesis, Universiti Utara Malaysia.

Tan, Hooi Sean (2014) To buy or not to buy: Factors influencing life insurance purchase intention. Masters thesis, Universiti Utara Malaysia.

Tan, Yew Kuan (2015) Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia. Masters thesis, Universiti Utara Malaysia.

Tang, Wei Chau (2018) Factors that affect the purchase decision of proton car in Pulau Pinang. Masters thesis, Universiti Utara Malaysia.

Tang, Su Furn (2004) Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang. Masters thesis, Universiti Utara Malaysia.

Tariq, Beenish (2018) Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects. PhD. thesis, Universiti Utara Malaysia.

Teoh, Chai Wen (2015) Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers. PhD. thesis, Universiti Utara Malaysia.

Tew, Choon Poh (2016) Factors influencing students' spending habits in Malaysia. Masters thesis, Universiti Utara Malaysia.

Tey, Hwa Jiun (2016) Factors influencing consumers' attitude towards online advertising. Masters thesis, Universiti Utara Malaysia.

Thew, Kok Lim (2015) Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist. Masters thesis, Universiti Utara Malaysia.

Tuhin, Md. Kashedul Wahab (2018) Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh. PhD. thesis, Universiti Utara Malaysia.

Tunku Nur Atikhah, Tunku Abaidah (2020) Factors contributing to the propensity to purchase retailer's brand: the mediating effect of perceived value. Doctoral thesis, Universiti Utara Malaysia.

Usman, Jafaru Dahiru (2016) An examination of the legal and institutional frameworks for consumer protection in Nigeria: A case study of the deregulated electricity sector. PhD. thesis, Universiti Utara Malaysia.

Wan 'Aliaa, Wan Anis (2022) Examining customers’ intention to switch to prepaid mobile phone service providers in northern Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Wan 'Aliaa, Wan Anis (2011) The Relationship Between Trust and Commitment on Customer Retention. Masters thesis, Universiti Utara Malaysia.

Wan Noraini, Wan Napi (2015) Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement. Masters thesis, Universiti Utara Malaysia.

Wan Nurisma Ayu, Wan Ismail (2015) The effects of cultural values, materialism and religiosity on conspicuous consumption. PhD. thesis, Universiti Utara Malaysia.

Wan Nurul Adilah, Wan Yusoff (2015) The effect of green marketing tools on millennial intention to purchase green products. Masters thesis, Universiti Utara Malaysia.

Wanna Prommanop, Eh Kan (2016) Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Woon, Siew Lim (2020) Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia. Doctoral thesis, Universiti Utara Malaysia.

Xinyu, Zhu (2023) Factors influencing Malaysian consumers’ intention to purchase electric vehicles. Masters thesis, Universiti Utara Malaysia.

Yan, Zhang (2015) Factors influence customer loyalty in hotel industry. Masters thesis, Universiti Utara Malaysia.

Yap, Luen Her (2015) Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction. Masters thesis, Universiti Utara Malaysia.

Yaqub, Rana Muhammad Shahid (2018) Determinants of customer loyalty in Pakistan's Telecom sector: An exmination of differences between stayers and switchers. PhD. thesis, Universiti Utara Malaysia.

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Yuhalis, Abdul Hadi (2016) Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Yusrizal, Ahmad (2013) Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak. Masters thesis, Universiti Utara Malaysia.

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Zafar, Muhammad Zeeshan (2017) Factors affecting consumer’s healthy-package food consumption intention. PhD. thesis, Universiti Utara Malaysia.

Zaharuddin, , (2015) Kesan imej dan kualiti perkhidmatan terhadap gelagat pelajar institusi pengajian tinggi swasta (IPTS) di Jakarta serta kepuasan pelajar sebagai mediator. PhD. thesis, Universiti Utara Malaysia.

Zainil Hanim, Saidin (2017) The influence of after-sales service quality, relationship quality and alternative attractiveness on customer loyalty of Malaysian national carmakers. PhD. thesis, Universiti Utara Malaysia.

Zhariani, Sehu Mohamad (2016) Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok. Masters thesis, Universiti Utara Malaysia.

Zulkarnian, Ahmad (2011) Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC). Masters thesis, Universiti Utara Malaysia.

al-Jawazneh, Fadi Yassin Salem (2009) The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket. Masters thesis, Universiti Utara Malaysia.